Vudu reached out to us to create a cinematic, branded mnemonic to accompany their motion logo. This effort was done in tandem with their rebrand which was focussed on creating a more sleek and premium experience for their customers.
We began our process with a strategic audit researching Vudu’s competitors use of sound for branding and found a space where Vudu could stand out. After establishing our point of view for this experience, we began crafting both long form and short form examples that we feel best supported the vision for their entire rebrand. We focussed on creating a sound palette that supported the more sleek and premium design aesthetic, but also wanted to include elements that would create mystique and wonder in order to pull viewers into the experience at the onset of their journey into cinema. This is a small part of the larger branded experience we're creating with Vudu and hope to share the other material soon.
"Connor did a fantastic job for VUDU, when we collaborated on Vudu's new branding. He's easy to work with, receptive to feedback and goes above and beyond the initial ask. There is a level of passion and professionalism you can hear in the final product. For any company eager to enhance their product or brand with a fresh and current sound mark, I highly recommend him. I'd be happy to work with him again, and I hope our paths do cross again in the future."
- Stefan Belavy, Art Director at VUDU