Most alarms, ringtones and notifications in products today are extremely short loops that don't develop or grow over time. We saw this as an opportunity to create an experience that is more dynamic and more distinct and ownable. The alarms, wake tones, product ui and voice ui all share a common sound palette that unifies the experience and makes it different from anything else in the competitive space.
For the alarms and sleep tones we worked with instruments and timbre's that are softer and more atmospheric, while compositionally we experimented with ideas that evolve more gradually so as not to shock and startle the people sleeping. The goal was to softly sing them out of bed. We felt that this was such a great opportunity because your alarm is the first thing you hear in your day. It literally sets the tone for your day or week so we took this very seriously and created a highly unique sound experience that is cohesive across the entire sound set and cohesive to the Hello brand vision.
"The team at Hello worked with Connor on the sound identity for Sense. Connor took on the challenge of creating a diverse set of audio assets for Sense, and ended up creating a cohesive and recognizable sound aesthetic for the product that we extended across multiple features, powering some of the most-loved experiences with the product. Connor has great instincts for sound, and excels at honing in on the client's vision, even when working with non-experts. Connor also did a great job handling some difficult technical constraints on both the hardware and software side, so we were confident about how his compositions would perform in the real world. I'd jump at the chance to work with him again!"
- Kevin Twohy, Director of Product at Hello