Client : Postmates Serve
Audio Branding, Audio UX
We are currently in the process of developing the audio ux and audio branding for Postmates Serve robot. We are currently under a confidentiality agreement for this project, but will be able to share more very soon. In the meantime take a look/listen to the stage demo with Fortune Magazine!
Client : Tesla
Audio Branding, Audio UX for Model S, X and 3
We recently had the opportunity to partner with Tesla in designing the in car audio ux for the Model 3 as well as designing the engine tone for Model S, X and 3 for the Taiwan market.
We are currently under a confidentiality agreement for these projects. Please reach out directly for more info.
Client : Amazon
Dynamics and depth
Soft, gradual approach to the entire sound suite
Elegance and simplicity in design
Client : Youtube
Product : Youtube TV / Youtube Music
Illumination and Awe Inspiring
Tech vs Media
Client : KQED
KQED TV / Radio Audio Branding
Accessible and somewhat neutral
Client : Hello
Product : Sense
Beauty, elegance, simplicity, clean
Softer, more atmospheric timbres
Gradually evolving compositions
Cohesive palette across audio ecosystem
Client : Uber
Product : Drivers App
Premium, Sleek, Clear
Muted and percussive timbre
Delay and flutter = Motion
Sound of earning
Client : Twitter
Twitter recently selected us to partner for an audio branding project that is currently underway. We are under a confidentiality agreement for this project, but will be able to share very soon!
Client : Vudu
Project : Vudu Audio Identity
Premium, sleek, immersive
Mystery and wonder
Pull the viewer into the experience
Client : Paypal
Agency : Fuseproject
CMoore Sound designed all 7 user interface sounds to go along with Paypal Here for mobile device. We developed an "In the Field" approach where we went out to collect organic sounds and pulled them into synthesizers and tweaked away to our hearts content. The goal was to keep them organic and familiar sounding yet fresh and fun to allow people to better interact with the device.
International Design Award , Gold
iF Design Award
Client : TLX Media
App : Laugh Exchange
Laugh Exchange is an app designed to allow amateur comedy talent to post their own standup and be ranked by an audience who has the potential to win cash prizes. We were approached by Laugh Exchange to create the entire audio experience within the app which involved both music and sound design that launch the user into the experience. From the get go we worked with the creative team to establish some musical references that could guide us in creating the right mood for the experience. From that, we learned that we wanted to create something somewhat low fi and edgy, but with bounce and a level of fun and humor, but not slap stick or silly. We pulled tracks from artists such as LCD Sound System, Prince, Superorganism and Neon Indian to name a few and used those as a guide in creating the overall feel for the music. Once we established the basic track to be used for the lobby and show opening, we worked toward a melody that could also be used as a sonic id and push notification so that the entire experience is cohesive and speaks the same language.
Here’s a writeup from Variety on the launch of the app: https://variety.com/2018/digital/news/laugh-exchange-app-comedy-cash-prizes-1202966031/
In 2015 we had the opportunity to collaborate with the data visualization team at Google for an immersive experience that played a large role in the opening of the 2015 Google IO Keynote. This visualization was showcased at the Moscone Center and was displayed across 7 screens that were in a U shape around the audience. The goal was to showcase Android's growth in diversity and reach since its inception.
Our goal with audio was to support this visual experience by creating lightweight tonal elements that consisted of different frequencies and pitches to match the diversity represented in color. On top of these lighter weight elements, we created larger, more melodic swells that would match key moments in the animation to bring more color and beauty into the experience.
We also had the chance to mix this in 7.1 surround sound which allowed us to create an extremely dynamic sound experience. The mix for this video is only stereo, but imagine the sound coming from all different directions matching up to the animation.
Client : Google
As Google was developing Pixel they reached out to us to explore some concepts for an audio id that they were to use as a bootup for the phone as well as at other touchpoints.
We’ve been working with Google for years to help shape the foundation of their audio identity, so this was a smooth transition into building concepts for them to further develop in house. Google’s brand is known to be very friendly, approachable and clean so we wanted to play off of these concepts. Compositions were kept simple and we wanted the instrumentation familiar and human so kept with a more acoustic sound palette. What you see and hear are the initial concepts that we crafted for the experience.
Client : Google / Waymo
Product: Self Driving Car
Google approached us in 2016 to create the entire branded audio experience for their self driving car Firefly. For this project there were 2 key areas of deliverables: Internal audio experience (various notifications and ui) and the Pedestrian Warning Tone (aka the engine tone).
A massive part of this project was not only discovering the Firefly branded tonal pallet for internal and external sounds, but also designing an engine tone that would pass the new NHTSA (National Highway Traffic Safety Administration) Quiet Vehicles requirement that had recently passed legislation. These guidelines are intended to make e car engines audible to pedestrians from idle to 18 mph. There are very strict requirements highlighted in the guidelines that I won’t dive into detail on (there’s a 300 page document for that), but I can say that teh guidelines play a large role in the design process for the engine tone.
Seeing that this is new technology, we wanted something friendly, approachable and inviting that also added delight throughout the experience. All of the internal and external tones harmonize with one another creating a soundscape that is clean and unobtrusive, but also functions well and communicates to the user.
Feel free to reach out for more details on this project - this was a very intensive design and acoustic engineering process that we can only scratch the surface here.
Client : Google
Agency : Landscape
SF agency Landscape reached out to us to score the music for a spot for Google's product Ara. The visual style of the spot involves fast cuts of gorgeous natural scenes contrasted with urban landscapes and product features. We wanted to create a lush soundscape that develops and layers over time to follow the visual edits and pace while complimenting the balance of organic and digital that is inherent within the product. The device itself is all about interlocking unique parts so we tried to follow this concept by layering instrumentation that have their own timbre and feel, but once interlocked all work seamlessly.
Client : Lending Club
Agency : Williamson Adams
We recently had the pleasure to work alongside Williamson Adams in composing custom music and sound design on a series of 3 tv commercials for Lending Club. The vibe is playful and quirky supporting the look and feel of each spot.
Client : Citrix
Product : Go To Meeting
Clean and unobtrusive
Pleasant yet professional
Client : Mayfield Robotics
Project : Kuri
We worked with Mayfield Robotics over the last year in helping to shape the voice and language of their robot named Kuri. This was a very unique challenge in that we were constantly considering the balance between design, branding and linguistics all at the same time. Below are some key questions and concepts we grappled with as we built out this unique language:
1. How can we create a functional and understandable form of speech that is not literal human words, but is loosely based on language and somewhat musical?
2. We are currently early in the development of robotics so how can we design an experience that softens its robotic nature and makes the experience more playful, human (but not creepily human) and fun for the user?
3. Also important here is creating a diverse language with many variations on "words" and ideas. Kuri is constantly interfacing with it's user whether it by through visual gestures, light or sound so how can we create an audio experience that is not annoying?
The videos posted showcase Kuri in action, some of the design features as well as an interview about the design process and execution for the language we created.
Here's a link to an article in QZ about our design process and the future of robotics for the home.
Client : Life On Air
App : Houseparty
If you're above the age of 25 you'll likely remember spending hours on 3 way phone calls - Houseparty is the 2018 version of that. Houseparty is a super fun app that allows up to 8 people to connect over video chat. It goes a bit deeper than just using Skype or Google Hangout and operates more like a chatroom where you can invite people, sit in or lock people out.
For the sound design we really wanted to focus on supporting the light and fun side of the experience. The color palette within the app is vibrant so we also wanted to create sounds that carried energy, in particular human energy since the app is all about connecting with people. With this in mind we used many human sounds (claps, snaps, whistles and mouth pops) layered with bright, glassy chimes that play off the lightness of character that the app puts forth.
"We commissioned CMoore Sound for a custom set of notification sounds for our app, Houseparty. Working with Connor has been nothing but a pleasure. He was receptive to feedback, took time to understand our brand and vision and came up with delightfully creative solutions for our sounds. He executed quickly, and in a straightforward way. We’re super-pleased with end result and would recommend working with Connor for any app-related sound design."
Client : Amazon
Agency: Google Creative Lab
Artists: Janet Echelman and Aaron Koblin
For the 2014 TED Conference held in Vancouver, Google approached us to create the entire sound experience for the collaborative efforts of Janet Echelman and Aaron Koblin's "Unnumbered Sparks" interactive installation. The goal for us was to create an immersive audio experience that would support the grandeur of the sculpture itself as well as reinforce the interactive component with layers of color and melody when more people began to interact with the installation. Conceptually we played off of ideas around wind, water and the otherworld as we felt these ideas were inherent in the sculpture and gave us a framework to begin in crafting these ideas.
We broke the audio down into 3 main components that would makeup the entirety of the immersive audio experience which you'll see here. These sounds are examples of how the elements could interact with one another - in reality they were triggered by user interaction making each experience unique sonically:
1. The Sound Bed: For the sound bed we created a seamless loop that sounded like it was forever changing ever so subtly, almost shimmering in the wind. The sound bed was playing through a spatialized speaker system that looped it constantly throughout the experience.
2. Swells and Textures: The swells and textures were all composed in the same key to match the sound bed and were intended to layer on top of one another creating crescendos when many people interacted with the sculpture. These elements created moments that became extremely colorful when many people were immersed in the experience.
3. User Interaction Pings: The UI Pings were created within a 2 octave scale in the D Lydian mode to match up to the swells, textures and sound bed. When many users were interacting with the sculpture the sound coming out of each phone was a unique pitch when played alongside many others was harmonious and created rushes of melody.
We've had the opportunity to work with Uber on a few different sides of their app and were recently pulled in to create the branded alerts and ui sound experience for their newest app - Uber Rush.
The goal for us was to create a sound family of notification sounds for various delivery statuses in the merchant dashboard so that users will know when a courier is arriving, a delivery has been completed or if there was some type of mishap. To begin, we took a look at other services such as Caviar and Door Dash to get a feel for the competitive landscape while also uncovering more about the mission and DNA of the Uber Rush experience.
We had already been schooled in the Uber brand DNA from our previous work on their driver app and wanted to reflect some of this work, but also wanted this app to have its own personality. Functionality and speed is paramount for Uber Rush. The user is often in a louder environment such as a bar or restaurant, so one of our priorities was in creating sounds that were not only branded, but also highly functional for iPad, iPad mini and mobile. These challenges along with our understanding of the Uber brand helped to shape the sonic direction of for this experience.
"Our team worked with Connor to make the sounds for uberRUSH and for other pieces in the app - he understood the brief and was able to iterate in a way that made this part of the project easy and delightful. Highly recommend working with him!"
- Dave Kim, Senior Product Marketing Manager at Uber
Agency: Google Creative Lab
Google X Lab approached us to create a distinct set of sounds to accompany their new ground breaking device Glass. The goal for us was to create a set of sounds that were transparent and approachable yet branded and effective in guiding one through the user experience. We created a total of 30 sounds that are attached to each action in the ui in order to take the sensory experience another layer deeper.
"I had the pleasure of working with Connor at Google[x], where we hired him to do the sound design of Google Glass. He was incredible! Glass was a challenging device to design for, due both to its novelty and the unique and challenging characteristics of the bone-conductive transducer we used for audio output. Connor really internalized our big picture design goals and struck just the right balance with a soundscape that blended nicely with the product while remaining clearly audible in a variety of acoustic environments, and survived lots of repetition (e.g. notification sounds). I'd gladly work with Connor again on any sound design task of any size."
- Mike LeBeau, Product Manager at Google (x)
Client : Fanhattan
Product : Fan TV
We worked with the creative team at Fanhattan back in 2013 to create the audio experience for their new product Fan TV. All of the tones created were for the different engagement points and navigations through their custom hardware and interface. Their novel approach of using a buttonless channel changer posed an interesting challenge in that there was no real tactile experience for the user. We took this upon ourselves to create an experience that was subtle, but created a tactile feel in the navigation while providing more colorful and melodic tones for the confirmations.
Client : Cisco
Agency : Camp Creative
Camp Creative approached us recently to compose the original score for a series of web videos for Cisco. This particular video was very cue driven and needed an overall feel good track that would play off of the visual and dialog cues while leaving room for the sound design elements to lock the viewer into the experience.
Client : Google
Product : One Today App
We were really excited to collaborate with Google on their donation app where people can donate just 1 dollar every day to causes and non profits that inspire you. Not only is the layout and functionality of the app delightful, but donating to some of the causes is a wonderful feeling to be a part of.
The experience we were striving to create was one of wonder and delight, but also a calming sonic experience. Not overly cheerful and bright, but rather more relaxed and tranquil in hopes of giving people the deeper sensation to go along with the feeling of doing a good deed.